New Name, Same Mission

Professional photographer Cornelius Matteo, capturing the training staff in front of the Dogs for Better Lives wrapped Ford Transit.


Letter from Blake Matray, President & CEO

November 2017

I have some exciting news to share with you. We’re now doing business as Dogs for Better Lives! We’re pleased with this new name as it better reflects the fact that we now offer three different Assistance Dog programs, which include Hearing Dogs, Program Assistance Dogs, and Autism Assistance Dogs. Dogs for Better Lives was under development for over a year and the process was part of our board approved three-year Strategic Plan. I want to thank those of you who participated in our focus groups as we developed Dogs for Better Lives. We believe our new name gives us the opportunity for continued growth and the ability to change the lives of even more people. Quite simply, our new name reflects what we and our dogs help to provide.

Our mission remains the same and Dogs for Better Lives will continue to offer professionally trained Assistance Dogs nationally, just as we’ve done for the past 40 years. We’ll continue to rescue dogs suitable for all of our programs and, as we increase our placement of Assistance Dogs, we’ll be rescuing more dogs than ever as we work hard as ever to continue earning a 4-star rating from Charity Navigator.

As we begin operations as Dogs for Better Lives there will be a few things that are different. For example, we have a new logo to accompany Dogs for Better Lives that you’ll see in all of our publications and on our website. Our shirts, Assistance Dog vests, and gift shop items will also reflect our new name and logo. Furthermore, as a donor, you’ll now write “Dogs for Better Lives” on your check, if that’s the way you give, and it’s the name you’ll see on your gift receipt.

Dogs for Better Lives will work to expand our Program Assistance Dog and Autism Assistance Dog placements and we look forward to helping a diverse group of clients with them. Of course, training of our Hearing Dogs will continue just as it always has. Our new training facility is scheduled for completion in Spring 2018 and we’re planning to use this new training space to help even more dogs and people.

Finally, thank you to all our volunteers, donors, and sponsors who have supported us along our 40-year journey. We’ll continue to need your help as we take Dogs for Better Lives into a new frontier. With your support, we’re proud of the great results obtained over the years as we begin conducting business as Dogs for Better Lives. Our name is our promise.

Best Regards,

Blake E. Matray
President & CEO

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